Cookie Statement
Learn how we use cookies to enhance your browsing experience
What are Cookies?
Cookies are small text files that websites store on your device (computer, phone, tablet, etc.) when you visit them. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies do not usually directly contain identity information such as your name or email address, but they do store a unique identifier that allows this Website and its third-party partners to recognize your browser or device — so that we can remember your preferences, measure visits, or show you advertising across different websites. For this reason, under most privacy laws cookie identifiers count as personal or identifying information, and your consent is required where necessary.
In addition to cookies, we may use similar technologies such as pixel tags (web beacons), IP addresses, and device identifiers. Cookies are divided into session cookies (deleted automatically when you close your browser) and persistent cookies (kept on your device until deleted or expired). This Website uses both types.
This Statement forms part of our Privacy Policy and should be read together with it.
Types of Cookies We Use
Color Wheel Free uses the following categories of cookies:
📌 Strictly Necessary Cookies
These cookies are essential to the basic functionality of the Website, enabling you to browse the site and use its core features — such as page navigation, load balancing, and security protection (for example, defending against cross-site request forgery). Without them the Website cannot function properly. Strictly necessary cookies fall within an exception permitted by law, do not require your consent, and cannot be disabled through the preference settings on this site.
⚙️ Functional Cookies and Local Storage
These technologies are used to remember the choices you make (such as language preference and interface or color preferences) in order to provide enhanced, more personalized features. This Website primarily uses browser local storage (localStorage) rather than cookies to save such preferences; that data is not sent to the server with every request.
📊 Analytics Cookies
These cookies help us understand how visitors interact with the Website, such as page views, traffic sources, time on site, and bounce rate. This data helps us improve the Website's performance and user experience. Where required by applicable law, we enable these cookies only after obtaining your consent.
_ga (retained 2 years by default) and _gid (retained 24 hours by default) set by Google Analytics 4. 🎯 Advertising Cookies
These cookies are used to display advertising, limit how many times you see the same ad, and measure the effectiveness of advertising campaigns. They may serve ads relevant to your interests based on your behavior on this Website and other sites on the Internet. These cookies are usually set by third-party advertising networks such as Google, and we do not directly control their settings. Where required by applicable law (for example, in the EEA, the United Kingdom, and Switzerland), we enable these cookies only after obtaining your explicit consent.
IDE, DSID, ANID, and __gads. Third-Party Cookies
We work with third-party service providers who may set and read cookies on your device, or use web beacons and IP addresses to collect information. Below are the third-party services we use and the cookies they may set:
Google Analytics 4 (analytics)
_ga— distinguishes individual users; retained 2 years by default_gid— distinguishes individual users; retained 24 hours by default_ga_<container ID>— maintains session state; retained 2 years by default
Purpose: aggregates page views, traffic sources, and time on site so we can improve the Website.
Google AdSense and its advertising partners (advertising)
IDE— used to serve and measure advertising; retained up to 13 monthsDSID— used to serve personalized advertising on non-Google sites; retained up to 2 weeksANID— used for advertising personalization; retained up to 13 months__gads/__gpi— ad impressions, interactions, and frequency capping; retained up to 13 months- Other cookies set by third-party ad networks under their own domains (controlled by each ad network)
Purpose: displaying advertising, limiting ad repetition, and measuring advertising effectiveness, and possibly serving personalized ads based on your visits to other websites.
These third-party services have their own independent privacy policies and cookie policies, and we do not directly control their settings. We recommend reviewing the following official pages for more information:
Cookie Duration
How long a cookie remains on your device depends on whether it is a "session" cookie or a "persistent" cookie. Session cookies exist only while you browse the Website and are deleted when you close your browser. Persistent cookies remain after you close your browser until they reach their set expiration date or are manually deleted by you.
The expiration period for the persistent cookies we use typically ranges from 30 days to 2 years, depending on the type and purpose of the cookie. You can check the expiration time of each cookie in your browser's cookie management settings.
How to Manage Cookies
Most web browsers are set to accept cookies by default. However, you can control and manage cookies by adjusting your browser settings. You can:
- Accept or reject all cookies
- Delete cookies already stored on your device
- Be notified each time a cookie is placed
- Reject specific types of cookies
Below are links to official guides for managing cookies in major browsers:
Please note: If you choose to disable strictly necessary cookies, some features of this Website may not function properly, and your user experience may be affected.
Opt Out of Personalized Advertising and Analytics
If you do not want Google to use your information to serve personalized ads, or you wish to opt out of website analytics, you can do so in the following ways:
- Visit Google Ads Settings to turn off Google personalized advertising;
- Visit the Digital Advertising Alliance opt-out page to opt out of participating third-party advertising cookies;
- Visit Your Online Choices to learn more about opt-out options in Europe;
- Visit the Google Analytics opt-out browser add-on to opt out of Google Analytics measurement.
Please note that after opting out of personalized advertising, you will still see ads, but they will no longer be customized based on your interests. The opt-outs above generally work by setting a "reject" cookie in your browser, so you may need to set them again after clearing your browser cookies.
Your Consent and Preferences
For non-strictly-necessary cookies (analytics and advertising), we enable them only after obtaining your consent. For users located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we follow Google's EU user consent policy and will not enable such cookies or use them for advertising personalization until you have made an explicit choice.
You can manage your choices at any time using the preference settings below. Your choices are saved in your browser's local storage and are used to determine how non-essential cookies and related scripts are handled on your subsequent visits to this Website. You may return to this page at any time to change or withdraw your consent.
📌 Strictly Necessary Cookies
Required for the Website to function normally. No consent needed; cannot be turned off.
📊 Analytics Cookies
Used to measure visits and page performance so we can improve the Website.
🎯 Advertising Cookies
Used to display advertising, control frequency, and measure ad effectiveness.
Updates to This Statement
We may update this Cookie Statement from time to time to reflect changes in technology or legal requirements. Any modifications will be posted on this page, and the "Last Updated" date at the top of the page will be revised. We recommend that you review this Statement periodically to stay informed about how we use cookies.
Contact Us
If you have any questions about this Cookie Statement, or would like to learn more about how we use cookies and personal information, please contact us via the details below. You may also refer to our Privacy Policy: